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by Andreas Buchholz : What Makes Winning Brands Different: The Hidden Method Behind the World’s Most Successful Brands

ISBN : #0471720259 | Date : 2000-01-15

Description :

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by Harvard Business Review : HBR’s 10 Must Reads for New Managers (with bonus article “How Managers Become Leaders” by Michael D. Watkins) (HBR’s 10 Must Reads)

ISBN : #1633694526 | Date : 2017-02-28

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: Marketing Management (4th Edition) [Paperback]

ISBN : # | Date : 2010

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: Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319369563 | Date : 2016-11-04

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PDF-8ba2c | This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consume… Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Reads Sales Interview Andris Zoltners Ebook PDF 00a5f66d4

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by Philip Kotler : HBR’s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR’s 10 Must Reads)

ISBN : # | Date : 2017-05-02

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PDF-0f8fd | Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to:… HBR’s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR’s 10 Must Reads)


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HBR’s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR’s 10 Must Reads) by by Philip Kotler

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Stop Look Listen Leadership Customers PDF 916b4335c

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by Chuck Wall : Stop, Look, and Listen: The Leadership Fable About Putting Your Customers First and Keeping Them There for Good

ISBN : #1629561355 | Date : 2015-10-01

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PDF-3a49e | Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.  Stop, Look, and Listen is the story of how Bob puts the principles put forth in Chuck Wall’s Customer CEO: How to Profit from the Power of Your … Stop, Look, and Listen: The Leadership Fable About Putting Your Customers First and Keeping Them There for Good


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Its Business Development NOT Marketing PDF 647bcec78

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by Richard D. Wagner : It’s Business Development NOT Marketing

ISBN : #1451200773 | Date : 2010-05-12

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PDF-239d7 | Often times professional service firms look at business development as “Advertising” or as a short term sales process. What this book does is walk the professional service firm through a proven process to create long-term success. There is a big difference between Sales and Marketing versus Business Development. The process described in this book will demonstrate these differences and show you a p… It’s Business Development NOT Marketing


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Marketing Vertriebspower Durch Sponsoring Sponsoringbudgets PDF 234a0809c

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: Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)

ISBN : #3540295909 | Date : 2005-12-08

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PDF-228d1 | Was ist Sponsoring? Ein Millionengrab? Ein Jahrmarkt der Eitelkeiten für medienverliebte Manager? Das spannendste Kommunikations- und Marketinginstrument der Welt? Der intelligenteste Ansatz, eine Marke zu emotionalisieren? Nur eine PR-Masche? Oder womöglich viel mehr als PR- und Imagepolitik? Sicher ist: Sponsoring kostet Geld – zunächst. Unternehmen, die in der int- nationalen Sport- und Me… Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren (German Edition)


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by Peter / Olson : Consumer Behavior: and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)

ISBN : # | Date : 2004

Description :

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by Geoffrey A. Moore : Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

ISBN : #0062292986 | Date : 2014-01-28

Description :

PDF-108cf | The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the… Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)


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Consumer Brand Relationships Measuring Managing PDF 241f3229e

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: Consumer Brand Relationships: Meaning, Measuring, Managing

ISBN : #1137427108 | Date : 2015-05-07

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PDF-9583a | From the co-editor of the book Consumer-Brand Relationships: Theory and Practice (2012), which provided the foundations of brand relationships, the aim of Consumer Brand Relationships: Meaning, Measuring, Managing is to advance our understanding of consumers’ relationships with brands by focusing on three key questions: first, why are brand relationships important for companies and what do they me… Consumer Brand Relationships: Meaning, Measuring, Managing


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by Philip Kotler : Transformational Sales: Making a Difference with Strategic Customers

ISBN : #3319206052 | Date : 2015-08-27

Description :

PDF-8760b | ​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meanin… Transformational Sales: Making a Difference with Strategic Customers


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Transformational Sales: Making a Difference with Strategic Customers by by Philip Kotler

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Technology 21st Century Readings Information Oriented PDF 08d1890c1

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: Technology in the 21st Century: Future Readings for an Information-Oriented Society

ISBN : #9051993153 | Date : 1997-01

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PDF-f9210 | This work argues that companies now need to consider the case for basing their suggestions for new products and markets on readings of the future that reflect an understanding of the nature of technology, “brushing up” these suggestions with user and market-oriented improvements…. Technology in the 21st Century: Future Readings for an Information-Oriented Society


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by Adam Gray : Brilliant Social Media: How to start, refine and improve your social business media strategy (Brilliant Business)

ISBN : # | Date : 2013-10-11

Description :

PDF-80349 | FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED. Social media is easy when you know how – this practical guide shows you how to get started, then refine and improve your strategy to get real business results.  Many businesses know that social media is important – but they either haven’… Brilliant Social Media: How to start, refine and improve your social business media strategy (Brilliant Business)


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by David R. Bell : Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

ISBN : #0544262271 | Date : 2014-07-15

Description :

PDF-b6fe1 | Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit. Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends … Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One


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